F ounded on 01 May 1997 with an approval conferred by Guangzhou MunicipalGovernment, Guangzhou New South China Shoes Arcade (this Arcade) is a large marketplace specialized in shoes wholesaling and has been erected by use of the investment poured by Guangzhou Xing-Hao Industrial Development Co., Ltd. It is located at No.1627~1629 upon Guangzhou Avenue South, covers a land area of 100,000 square meters, and has been known as one of the largest and most influential shoes wholesaling marketplaces in South China.

After a lapse of one decade that saw its perseverant efforts in seeking business expansions, Guangzhou Xing-Hao Industrial Development Co., Ltd. has turned out a large-sized, rather influential non-governmental enterprise operating on a relatively large scale, and explored multiple industries including property leasing, merchandise retailing, logistics and transport, international trade, education and real estate investment. So far, the company has invested in many other professional marketplaces (e.g. Guangzhou South China Auto Parts Square), in addition to this arcade. Until today, the company has set up over 10 proprietary affiliates, inclusive of Guangzhou New South China Shoes Industry Co., Ltd., Guangzhou Bai-Cheng Property Management Co., Ltd., and Guangzhou Hua-Yu Transportation Service Co., Ltd.

Prime locality for easy access

This arcade is located in the most important land section pursuant to Guangzhou Municipal Program for Extension of Urban Areas Southwards, which is exactly the center of a would- be business circle in political, trade and financial terms in Haizhu District. Besides, it is also close to GuangzhouPazhouInternationalConvention & ExhibitionCenter, and surrounded by a number of ancillary facilities erected for this convention & exhibition center. Moreover, the land section where this arcade is nestled has been defined as a highlight on the traffic map of Guangzhou, and hosts a crisscross network of roads and expressways linking varied parts of the city with Pearl River Delta Region, Hong Kong and Macao, such as Guangzhou Avenue, Industrial Avenue, Nanzhou Road, and Xinjiao Road (all being trunk roads in urban areas). On top of that, Metro Line 3, City Ring Expressway, South China Expressway, New Light Expressway, Haizhu Passenger Station and Guangzhou New Passenger Ferry Station are all situated in this land section. This arcade is only half an hour¡¯s drive from Guangzhou New Railway Station (in construction now) and GuangzhouNewBai-yunAirport. Therefore, this arcade is endued with solid traffic convenience and easily accessible by air, water and land, thus enabling its tenants to make good fortune handily.

Since 2005 when Guangzhou effected an extensive reform into its administrative divisions, the geographical locality of this arcade has appeared more enviable. Thus, this arcade has been widely reckoned to possess great potentialities for development.

Generous support from governments

Both Guangzhou Municipal Government and Haizhu District Government have taken it as a significant task to erect professional marketplaces, wholesaling arcades and logistics parks along the sides of Guangzhou Avenue South, and have conferred generous support on the construction of these establishments, including New South China Shoes Arcade.

Gathering of various shoes and a whole gamut of ancillary facilities

This arcade is specialized in retailing, wholesaling and exporting of a variety of medium & high-ended, stylish leather, athletic, fabric and casual shoes, slippers and children¡¯s shoes. Products in here feature an assortment management team, which provides management service pursuant to a standard work flow; and also owns a security guarding system which operates 24 hours a day, so as to supply each customer with timely, considerate service.

After 10-odd years¡¯ development, the company has accumulated rich experience in project management and operation, a team of high-caliber talents, strong abilities in integration of resources, and a mature marketing promotion mechanism, as well as a solid reputation in the shoes industry .

Brisk business and wide coverage

Since its inception, this arcade has seen brisk business on a daily basis. All tenants in here have embraced quick business expansions. Nowadays, this arcade has been known as the city¡¯s best-thought-of destination for trading of shoes.

The daily patron volume in this arcade exceeds 5,000 person-times.

Shoes in this arcade are sold across the entire South China region, and as far as in Southeast Asia, other parts of Asia, Africa and Europe. Nowadays, this arcade is deemed as the optimal destination for shoes purchasing, by domestic buyers and international organs specialized in shoes purchasing.

So far, this arcade has played a leader role in Guangzhou¡¯s shoes market, and has recorded an annual sales value of up to RMB 5 billion yuan on average. Its export value has gone beyond US$ 50 million dollars. Meanwhile, its sales value has constituted 10% of the total sales value of Guangzhou¡¯s shoes industry.

The Shoes Production Section and Shoes Selling Section in this arcade are paying up to RMB 200 million yuan in taxes to the State government, and providing 3,000 jobs for residents in the vicinity and the local government per annum.

Burgeoning business opportunities

The ¡°Import & Export Shoes Park¡± of this arcade, which is to be put into operation very soon, is located in the ModernPlaza on Guangzhou Avenue South. This park is specialized in dealing with high-end shoes of superior quality, either imported from abroad or made for exportation specifically; and will usher in a galaxy of nationally or internationally renowned shoe brands, as well.

This park is devised to turn out Guangzhou¡¯s exclusive container-type, large-sized hub for trading, distribution and transportation of shoe products.

This park has been endowed with multiple functions, including display of superior shoes for exportation, trading of shoes, international conventions and exhibitions, futures trading and e-commerce, hence being expected to become China¡¯s very first ultra-five-star, world- class shoes trading center.